Implications for the advertising model Google relies on is also significant, as this online storage service will undoubtedly increase the level of traffic to the search engine site as well. This is also a critical event in the Software as a Service (SaaS) industry as Googles endorsement of online storage will serve to increase the overall market size for this service through its imminent launch. Googles decision to launch the service is predicated on the amount of stor5age within its Google Mail free e-mail service, another SaaS-based application that the majority of customers are using for storing document, music and files of all types.
The launch of this service is also considered by industry analysts as another step in the Google enterprise platform strategy as well.
URL for the Article discussed: http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=saas&articleId=9049220&taxonomyId=172&intsrc=kc_top.