Therefore, the suggestions forwarded would most definitely be different if the discussion had been about another country or another industry. But even so, there are some rules compulsory to be implemented, without which the organization will not retrieve the desired beneficial results. These general recommendations include:
Clearly analyzing the features of the new market in order to get an idea of the product demand and the needs of the customers, as well as the strategies implemented by the competition
Developing a marketing plan that is extremely well adapted to the unique features of the new market
Positioning the product in such a manner that it reveals the core benefits of using the item and makes it appealing to the target audience (Kotler and Keller, 2006)
And most importantly, always treating the customers with the utmost respect and striving to serve all of their needs
Bellman, E., Networking: In India, Rural Poor Are Key to Cellular Firms Expansion, the Wall Street Journal, September 24, 2007
Kotler, P., Keller, K.
L., Marketing Management, 12th Edition, Prentice Hall, 2006
Country Profile – India, BBC News, February 6, 2008, http://news.bbc.co.uk/1/hi/world/south_asia/country_profiles/1154019.stmlast accessed on March 25, 2008
India – Internet Usage Stats and Telecommunications Market Report, Internet World Statistics, 2000-2007, http://www.internetworldstats.com/asia/in.html. Ast accessed on March 25, 2008
The World Factbook – India, Central Intelligence Agency, 2008,.