This was quickly followed by the introduction of the Game Boy system, the first portable hand-held game system that offered interchangeable game paks (“Nintendo”). The next two decades would be spent introducing newer, more powerful gaming systems, in an effort to stay one step ahead of the increasingly agile competition, and to meet the needs of an increasingly technology-hungry consumer.
Today, Nintendos primary business is the manufacture and distribution of interactive entertainment products.
Products include hardware and software for both its home entertainment and hand-held markets. Although its manufacturing facilities are located in Japan, the company has subsidiaries in: the U.S., Canada, the UK, Germany, Spain, France, Italy, and Australia (“Nintendo”). Nintendos hardware products includes GameCube, GameBoy, and their newest gaming system brand Wii.
Nintendo also produces gaming software for their systems. Many are developed by third-party gaming software companies; however, the organization has several in-house brands. These include Mario and Pokemon. In addition to game system hardware and software, the company also still is still involved in the “manufacture and sale of poker cards and karuta cards, the sale of Pokemon goods, the management of intellectual property rights, and the provision of electronic registration services for domestic machines” (“Nintendo”).
Nintendo is still headquartered in Kyoto, Japan and employs approximately 3,400 people. During the fiscal year ending March 2007, the company recorded revenues of approximately $8.2 billion, an increase of 89.8% over their revenues of 2006. Operating profit during this time was nearly $2 billion, compared to an approximate $774 million in 2006. Net profit also saw an substantial increase of 77.2% over 2006 figures, equating to neatly $1.5 billion in 2007 (“Annual Financial”; “Financial Results”).
Nintendos century long track record of success has been facilitated by their ability to bring to market innovations to the gaming industry. From its beginnings with playing cards, to todays computer driven gaming systems, taking advantage of opportunities has positioned the organization at the front of the industry. With development of fresh-products, such as the Wii, Nintendo is certain to remain on this path of success for the next century as well.
Annual Financial Report. 2007. Nintendo, Co. November 19, 2007 http://www.nintendo.com/corp/report/FY07FinancialResults.pdf.
Company History. 2007. Nintendo, Co. November 19, 2007 http://www.nintendo.com/corp/history.jsp.
Financial Results Briefing Q&a. Mar 2007. Nintendo, Co. November 19, 2007 http://www.nintendo.co.jp/ir/en/library/events/070427qa/.
Nintendo, Co. Ltd.” Marketline 17 Sept 2007. MarketLine. Datamonitor. University of Phoenix, Phoenix, AZ. November 19, 2007.